“You consume with your eyes first!” It is true, and it is hardwired into the human brain. Anything that looks beautiful is appealing to our eyes, as well as other senses. This also implements in product packaging.
Packaging and labeling are important for product identification and awareness, of course. They provide customers with product information, like ingredients, nutritional facts, volume, and best-before dates. But they also have an ultra-important role in marketing by boosting the products’ appearance for promoting them to prospective customers. After all, a memorable presentation can make customers return to the brand time and again.
Packman Packaging India’s top corrugated box manufacturers and suppliers share ways packaging helps brand marketing.
To provide information to customers
Giving the correct information to the right people at the right moment lies at the core of every marketing campaign. And that is exactly the role packaging plays. This is particularly, true for new product launches, where product information has a crucial role in market penetration. With the assistance of packaging and labelling, marketers can share essential information—like how to use a technology device; how to cook or store food; processes and precautions to take during product usage; and so on. In short, it provides detailed information that you cannot cover in 20-second-long advertisements.
In today’s world where people are a lot more comfortable shopping at supermarkets, it is next to impossible to have a salesman for every customer. Your packaging is one of your potent tools to convey information to the customer. Consider how your noodle or any other ready-to-cook food uses packaging not just to give information about how to cook them but also extra information about the beneficial nutrients found in them. Besides, providing some extra information never hurts you; in fact, it does quite the opposite.
You can utilize your packaging information to safeguard your company. While it is true that you can’t give all the information about your product in a 20-second-long advertisement, what if someone sues you for information not given You are safe as long as the information is printed on the packet. It means you can raise your hands, easily stating that the information was already provided and it is not your fault if the consumer failed to read it.
To display your sustainability
Marketing sustainability is the “in thing.” In easy words, it refers to businesses that use environmentally friendly production, sourcing, and distribution procedures. And it is no fad, as there are marketing advantages. According to a global survey around 66% of all consumers will pay more for sustainable brands.” The survey also saw that millennials are more willing to pay extra for products that have a minimal or positive effect on the environment.
There is a reason why more and more businesses are choosing sustainable packaging across the world. A survey found that, in 2016, the global green packaging market reached (US)$139.09 billion. Moreover, it is estimated to cross $230.19 billion in 2024, displaying a compound annual growth rate (CAGR) of 6.5% between 2016 and 2024.
Thus, biodegradable molded fiber is gaining rapid commercial importance in the packaging industry and is one good way to show your customers you care. What more? Consumers are not simply ready to buy something that is environmentally friendly but is also willing to pay extra for it.
To extend your brand image
What comes to your mind when someone mentions a top chocolate brand? Of course, it’s the packaging. The packaging is responsible for the product’s brand image and brand recognition. This, in turn, also shows the image of the company. Think of the top Italian, chocolate brand again, the moment you see those brown and gold-covered packages, you think about the mouth-watering chocolates inside it.
The role of packaging in marketing terms is best described as the marriage between form and functionality, whose only purpose is to entice customers not just to buy the products but also to come back for more. It can even become synonymous with your brand’s image, as it supports grabbing the attention of your target audience, besides functioning as a tool for convenience and information transmission. It is thus, essential to consider every aspect of your product packaging so that it makes the most profitable impact.
