Packaging is everything when it comes to branding your product. There are several ways to package a product, and chief among them, in terms of ease, is a folding carton. Folding cartons also let for maximum customizability when it comes to displaying off your brand.
In this blog, Mr. Gaurav Jalan, Founder, and Director of Packman Packaging Pvt Ltd which is India’s top manufacturer and supplier of folding cartons says to correctly select an appropriate sort of carton, consider the following things:
What are your packaging goals?
Whether you are thinking to pack, cosmetic products, consumer electronics, food, drinks, or anything there are available solutions suited to your specific needs. The key is identifying which packaging is correct for your specific purpose. In order to pair your product with the finest solution, keep the following things in mind:
How Should Your Product Look on Shelves?
One needs to know; your shelving appearance requires careful consideration. For instance, how will your product look on an ideal shelf display? Will it be placed to show maximum messaging, brand, and carton aesthetics, or is boosting the quantity per square inch the highest priority? Does it have an opening letting the consumer to “try me?” Is your brand item packaged to emphasize its visibility? Will they look to try your product, hold it, or see it through the box? Give consideration to how buyers will interact with your product in stores.
How Should Your High-End Decorative Cartons Perform on the Shelf?
The big consideration is how highly decorated cartons with luxurious finishing impact will “stand up” once they are placed on the shelf. Will the cartons be sturdy enough to withstand the environment? Will the cartons’ embossing and/specialty inks/coatings endure continuous consumer handling before the purchase? It’s essential to remember that products mostly spend an extended period of time on display and requires to look fresh and new throughout its shelf life. This is specifically true for high-end decorative cartons that have a premium product.
How Fragile Is the Item?
Whether in the manufacturing, shipping, or distribution phase, you should give thought to the product’s breakability and penetrability, and also that of any interior packing system. Is your item safe inside the carton with corrugated or VAC form inserts, shrink-wrapped or banded? These factors could predicate some security or suggests a lack of necessary protection. Think about your product as a whole; is it good for consumers to toss your product inside a cart beneath a dozen others?
Forcing the Limits
Once you have answered the above questions, you can look to devise a list of your priorities for product packaging. As one of the most experienced and reliable product packaging companies in the industry, Packman Packaging offers several types of solutions for multiple products and can outfit these solutions and make your vision a reality. Packman prioritizes taking time to guide its clients through the decision process.
From the “minor” to the “big,” Packman offers options for any budget. Whether you have a certain starting point or wishing to introduce an entirely new element, Packman Packaging is more than willing to discuss your options.
