It is strange but true that the majority of the new products fail for a very basic reason and that is “Product Packaging”. Most first-time buyers do not have the time or the understanding to weigh the various advantages and disadvantages that a product brings and if you are not conveying well with your product packaging, the result is always a big disappointment.
Product packaging is as essential as the product itself and is a potent tool that makes your product stands out amongst the crowd. If you have been to a store looking for chocolates, the first ones you will look into would be the ones with the brightest and colorful packaging. Product packaging, if taken seriously, can create a huge difference in your reach and conversions.
This is the reason why companies such as Apple spends so much on creating the unboxing of the iPhone so interesting. Bad packaging, on the other hand, will itself make potential customers ignore the product, no matter how good it may be.
Product Packaging Design has a big role in branding and marketing because buyers who buy your products and likes the design then there is a likelihood that they may share on social media or spread word of mouth.
If you are introducing a new brand to the market or looking to make your existing one more visible, here are some ways you need to follow for your packaging design as per Mr. Gaurav Jalan, Founder and Director, Packman Packaging Pvt Ltd India’s leading packaging design company.
Showcase the Story of Your Brand
As buyers, we have plenty of expectations from a product. The task for marketers here is to communicate each of the advantages while not under-delivering and over-promising. The packaging proves to be a great platform for this. The message needs to be clear and this needs the packaging design to include bold and clear fonts, smooth color combinations, proper images, and easy usage. If you are looking to be creative and surprise the end-user, it is also advised to not make big experiments with the design.
Keep it Simple and Clear
The best type of packaging is one that clearly conveys the qualities of the product and its advantages. Here creativity of packaging design also wins the race. Amazing design in a creative manner where the customer will be impressed when they first time sees the product. A kind of package that gives a glimpse of package and product both at a time is an alluring one. When you see both product and package together it showcases a very funny image and attracts eyeballs.
Consistency and Workability
If you have various product lines, some part of the product packaging requires to be consistent. This lets the consumer relate to your product and attach the same respect for each of its products. For example, some wine alcohol beverages have been able to come up with a uniquely creative yet consistent product package for its bottles. Depending on the flavors it is present in, the color of the package differs but the usage lets for the same uniqueness.
Originality
This is something that will assist you to identify your brand when comparing with the competitors, specifically if you are sending your products to the shelf. For new businesses, it may sound easy to copy a competitor’s packaging design, but at the end of it, the package will only be termed as a copy of it. Modern-day buyers know what they are paying for and do-good research to know the choices.
Copying will eventually fail. Try to be original and creative and you will generate curiosity. Don’t even think to copy the packaging design from another product as you might get into trouble if the product packaging design has the copyright. Big brands mostly know their competitor’s activities and if they copy anything from them, then they do not hesitate to sue them.
Sometimes designers directly copy images from Google might be a copyrighted image which later can be of trouble in legal terms. Now, most of the brands have photographers to click real images for their product packaging design. If small or medium businesses do not want to spend money on original images for packaging design then they could use royalty-free images from online which can be used without any issues.
