That Will Boost Your Sales, as Per the Tips Shared by Packman Packaging
When you visit a bakery shop to buy cakes and donuts, what is the first thing that catches your eye? You guessed it right! It is the product packaging that grabs your attention. Packaging creates brand identity and enhances the brand image besides protecting the products.
In this era of competition and commercialization, it takes a lot of effort to stay ahead of your competitors. The bakery industry realized this fact long ago and that is why they keep using innovative packaging for their products in order to stand out in the crowd.
Whether it is cakes or croissants, dinner rolls or donuts, pie or pizza, muffins or milk bread, every bakery would want their products to look good on the shelves as well as on e-commerce websites. So, how do you win the hearts of customers amidst a shelf full of options?
Here are a few cake and donuts packaging ideas from Packman Packaging, a leading packaging manufacturer for India’s top cake and donuts brands that will boost your sales:
Customization: One way of creating a lasting impression in the minds of customers is to customize your design. Customized boxes and packets carrying the company’s logo along with an inspiring quote make the customer feel special. For pre-ordered items, printing the name of the customer on the packaging adds a personal touch to the product. When ingredients are listed on the packaging, consumers are able to make an informed decision prior to purchasing the product.
Play with patterns and colors: While consumers prefer minimalism in this era of information overload, yet there is no harm in playing with patterns and colors that make your packaging look unique. Colors like yellow and red induce hunger, grey and black suppress it and warm tones like peach, pink, and yellow provide a feeling of comfort.
Functionality: Packaging must be user-friendly. Customers should not be struggling while unboxing their favorite baked goods. Additionally, the packaging should be easy to transport and the products should be delivered safely to the consumer. Choosing the right packaging material is essential so that the flavor and aroma of the products are not lost. The use of flexible packaging options like press-to-close zippers is ideal for pastries, brownies, etc. as they prevent spills and are convenient to use.
Quality is important: The product should reach the consumer the way it was packed. It is particularly relevant for online shoppers who can only touch the product when they receive it. The quality and durability of packaging material accompanied by a decorative finish not only enhances brand value but also adds the much-needed aesthetic appeal that triggers future sales.
Sustainable packaging: Think sustainability. Eco-friendly packaging will definitely impress health-conscious consumers. Natural polymers like shrimp shells, banana fiber, etc can be used as films for flexible packaging of bread, muffins, and buns.
Final thought
Thus, it is evident that packaging is an important aspect of the bakery business as how you package your product affects brand loyalty in the long run.
