The festival seasons are coming soon again. During the festivities, it seems that the topic of custom e-commerce packaging is more relevant than ever before.

You may be aware that one of the biggest shopping days of online sales is generally during the festive seasons.  The growth of e-commerce has hit several major milestones in the last decade and it is bound to rise more.

So, what does this mean for your business? Your unboxing experience is key to building your brand. The package that the courier service delivers is mostly the first in-person interaction that a consumer has with your brand. What you have to offer during an unboxing must not simply match your digital experience but must elevate it. The more thoughtful your designs are the more memorable the moment be for your consumers.

Packman Packaging India’s leading packaging manufacturer and supplier of corrugated boxes and custom boxes to several top e-commerce businesses share some creative ways to use custom e-commerce packaging.

The finest experience is the most branded experience

A custom package always makes for an extra personal connection, which is exactly what you want to achieve when your brand is revolved on curating experiences. Several networking companies create the hype by sending consumers a package that amazes them.

These businesses brand their boxes from the inside out to boost the overall experience for their potential customers, but to also maximize on brand recognition. Aligned messaging and aesthetic come in a synchronized way to make a box that plays a part in the experience that you are selling. The more elegant and branded the box, the more consumers are possible to share on social media and bring awareness to your brand. No longer is your package merely a vessel to deliver, it is a special occasion for you to capitalize upon. Use custom packaging to begin a conversation with consumers and you will have given them the best possible experience.

Leaving an everlasting first impression

You have often heard it before and you will hear it again: first impressions do matter. Actually, first impressions create the difference between a lost customer and a loyal one. This might be the difference that forms or breaks your business and why you should be intentional with your packaging.

A renowned brand provides an innovative take on a timeless tradition. They give brides the chance to design the personalized wedding dress of their dreams. Creative packaging is used to make sure an experience that is simply as special, if not more than any other in-store visit. Long prior to you ever receiving your dress, you got a thoughtful presentation of hand-selected bridal fabric swatches through a package delivery. What better manner to leave an impression than with a customized package for a custom wedding gown? Consumers are left with an irreplaceable first impression and the brand successfully sets itself distinct from competitors.

Present a special experience to your special partners

Loyalty programs could significantly increase consumer activity. Pair your program with exclusive, branded packaging to make the maximum out of that community engagement. Certain brands are all about creating an extravagant customer experience, particularly for their partners. They are willing to show customers that they care about every minor detail.

Not just does custom packaging presents an exciting, shareable moment for your partners, but it forms a cohesive narrative for your brand. Nothing says better than “We appreciate you,” just like a gracious gift and luxurious mailer box to match.

Are you an established or emerging e-commerce business? Is your e-commerce business looking for a reliable and experienced custom packaging manufacturer? Don’t worry you can surely contact Packman Packaging for all your custom packaging needs regarding your e-commerce business. Packman’s team of efficient and experienced custom box designers will work with you to create the custom packaging for your brand. Over the years Packman Packaging has successfully delivered packaging services to several e-commerce giants in India and abroad.