First impressions are crucial and particularly for packaging with respect to small businesses in an age of stiff competition due to the boom in e-commerce sectors. This has made things a bit more tricky for small-sized businesses. So, if your small-sized business is looking to grow and nurture loyal customers, you got to impress your customers. And appealing packaging can help you to do that. Read this article from India’s top manufacturer and supplier of custom rigid boxes Packman Packaging which tells why custom rigid boxes can be the game changer for your small-sized businesses.
Tells your complete brand story
A product sans good branding will not get you that far. You may have the best product on the market with great branding on the item itself, but how would the customer know this without having a custom box to go with it?
Let us look at your brand story with the help of the analogy of the typical three-act structure in movies where the customers become the viewers. The packaging is your introductory part, the product is your rising star, and the customer’s final thoughts are the resolution.
Going back to first impressions, how else would you get the viewer to continue watching a movie without an excellent introduction? If your opening is dull, this will make a domino effect that will hurt the rest of the acts.
The same applies to packaging and products.
A great product deserves excellent packaging to go along with it. When you align both, it will create the best possible chance for customers to love your product and for you to retain the customers that you do gain.
Lifts customer experience
So besides from first impressions and telling a full story of your brand, why else are custom boxes beneficial?
When your customer gets the product for the first time within an aesthetically pleasing branded box or gift box, their excitement will be at an all-time high to get a peek at what’s inside.
Again, it is reiterated this as so necessary; your product may be great, but if you do not respect it with equally great packaging, you will least likely get return customers. If you still do not believe this, the following numbers may convince you otherwise:
- 60 to 80% of consumers will not return to a business lacking the “wow” factor in packaging, even if they were satisfied with the product.
- 61% will say they are more probably to return to luxury brands in premium packaging.
- 50% of buyers would recommend your products to friends and family if they arrive in gift-like boxes or branded packaging.
- 40% said that they will share an image of your packaging on social media if it is unique or branded
- 35% admitted that they watch unboxing videos. Of this percentage, around 55% stated they were convinced to purchase the product based on these videos.
The above numbers speak for themselves. Consumers value packaging and the unboxing experience as just like the product itself.
Enhances perceived value
Now that you know the importance placed in unboxing a product, you must also understand the value placed on how a package looks.
Would you more likely buy a product in a standard box or one that is thoughtfully designed and presented to a consumer? The above numbers already reveal that answer.
A custom box will always form a higher perceived value than merely using a bland, standardized box. Putting your brand name and logo onto a meticulously customized box displays to customers that you value their business by giving them the best possible unboxing experience and that you respect your product.
And judging by the numbers mentioned earlier, customers will notice it, leading to brand loyalty.
Makes brand loyalty
Customers see the time spent presenting your product in the finest light possible. Because of this, they will feel more confident returning to you for business and continuously receiving the best quality you can provide.
Continuing from the earlier sections, forming a memorable experience for your customers will enhance their perceived value of your product.
So, providing a great customer experience and having a high perceived value will naturally lead to developing brand loyalty among your customers.
Custom rigid boxes pay for themselves
And with brand loyalty comes the last advantage we will discuss: increased sales.
Yes, rigid boxes cost extra than standard boxes, but that does not mean small businesses must not consider investing in them. The earlier benefits mentioned above will more than justify this.
However, if you are still on the fence, consider the high volume of potential repeat customers and the solid brand you will create. The price will be higher, but the enhanced number of repeat customers will offset it.
We have already shown that customers value customized boxes in the same — if not more — as the product itself. So, if you have great packaging and a great product, the growth in sales will offset the price of using custom rigid boxes compared to standard boxes.
