Be it is food or medicine, packaging for export is vital in ensuring that products sell successfully across different regions. Different cultures and habits come into existence and influence sales results. The same implements to the specific territory and the economic and demographic factors of the destination country.
Packman Packaging India’s top corrugated box manufacturers share important factors that are responsible for the sometimes-noticeable distinctness between the several approaches to packaging for export.
Geographical territory
The location of the destination country impacts the route and time of transport. The functional options of packaging material for export are decisive. The pack should protect the goods from external factors. Also, the food needs adequate storage and an expiration timeframe.
Legal structure
Compliance with quality standards and at times complex procedures is vital for packaging abroad. The information required on the packaging and labels is not the same throughout the supply chain. For example, a food product needs strict safety standards that are in place.
Environmental landscape
Weather conditions greatly influence choosing the appropriate packaging material for overseas. Tropical climates need different conservation protections compared to dry areas. A bag of chips from European countries can explode 2,000 meters above sea level.
Cultural factors
When the product is lastly at the point of sale, it needs to meet the customer’s demands and stand out from the remaining competitors. Shopping habits evolve gradually; not all consumers like to throw themselves into the news. Using colors and shapes could evoke positive and negative associations with foreign packaging. In China, for instance, white is the color of mourning, contrary to what happens here. Demographics like average age and population distribution between rural and urban areas also impact packaging design.
Economic condition
The appropriate packaging for foreign countries relies on the economic context. Lending single portions and practical takeaway boxes will be great if the target audience is employees who mostly go in a hurry. The demand for eco-friendly and recyclable materials is generally, proportional to the average income.
Spread of e-commerce
The growth of online shopping is transforming the packaging market. The differentiating features attract buyers’ attention when products are visible and tangible on a shelf. In online stores, purchase decisions are quite rarely made based on the packaging but rather on advertising or marketing actions. Once the goods leave the warehouse, packaging again comes to the forefront. Safe shipping and a WOW factor are instrumental in developing customer loyalty when opening the package.
