Beginning from minimalist designs to using tranquil color palettes for packaging designs. Now that we have almost reached the end of 2022, so much has changed over the years and will be very much visible even in 2023 with respect to the outstanding packaging designs of several brands.
As buyers are on a quick lookout for functional yet appealing packaging designs, brands need to be aware of the upcoming packaging trends in 2023. Today, this blog from Packman Packaging, India’s top packaging manufacturer and supplier for several Indian businesses shares some top packaging design trends that are trending in 2023 globally.
Packaging design is an integral element of Indian Businesses’ branding strategy. Since packaging design influences customers’ buying decisions, the best packaging design will support the brand to stand out from the competition.
Bold design
In 2023, brands will go all out using exquisite bold, and prominent packaging designs. In the fast-paced world, consumers do not have much time to spare, and bold typos are simply the perfect choice to attract their eyes in split seconds and convince them to buy the product right away! Bold designs are relatively simple to grasp and remember.
With bold font and designs, you can effectively, convey your brand message and the product’s highlights in nanoseconds, making it simpler to earn more conversions for your business.
Minimalism
Minimalist designs have always been an extensive aesthetic and will have the same effect in the forthcoming years. There is no advantage to overwhelming consumers with too many design elements and creating a cluster in your packaging design. Rather, choosing minimalist designs have an array of advantages.
For beginners, it portrays your brand as transparent and honest with consumers. Secondly, it makes your products organized and refined. It does not confuse you, consumers, over the long list of various beneficial ingredients in your product! Rather, minimalist designs highlight just the top benefits that make your products distinct and the ultimate best buy on the shelf.
Vocal for local
It will be the year to choose localized designs over traditional ones. In the context of packaging, localized illustration, artwork, and texture designs are perfect for highlighting only the product benefits.
Localized packaging designs straightaway correlate with the product origin. This provides your product with a unique individuality while differentiating it from the rest of the mass-produced products in the market! Indian, Australian, European, Chinese, and Japanese brands know the essence of traditional artwork. Such perceptions are generally, based on a particular region, history, artwork, architecture, signs, and other factors.
Brand story’s glory
Packaging designs are no more about the color or the visual cues in 2023. It is time to let your customers know about your brand and its story. This is the time to include storytelling in your packaging designs. Convey your brand’s journey and what it stands for to your buyers using your company logo, artwork, and other design elements.
Brand storytelling in your packaging designs will assist consumers to connect emotionally with your brand and relate to it. Human brains love stories, and people remember them for longer periods of time compared to any information.
Interactivity
Interactive packaging is going to be the future of packaging designs for brands. Using augmented reality, virtual reality, and QR codes, one can transform their packaging designs to a new level.
Such interactive components attract consumers to engage with the brand right from the product’s packaging. For instance, adding QR codes to your packaging design that leads consumers to similar other products or even discount coupons from your brand will simply lead to more sales and brand awareness.
Kind of typography
A vital element that has proven to be quite effective over the years in attracting the eyeballs and wallets of consumers is the incorporation of custom typography for your product packaging.
To evoke the perfect emotions within the consumers, design the right typography that will help consumers relate to the brand and know more about it instead of opting for the right type.
Through well-designed custom typography, your consumers will have a big expectation about your products’ quality, functionality, aesthetics, and related dynamics. Hence, rather than using fonts, create your typography and make your brand story heard and felt by your customers.
Back of Packaging (BOP)
The front-side packaging takes the lead in attracting your potential customers. Still, the back packaging is also important to close the final deal.
The back side is a lot more important than merely your product’s information filled with ingredients. It could be used as a potent tool for marketing. That side is great to highlight your brand story. If your product uses organic materials, then you can share stories related to those products too.
Premium material
The appearance and feel of your products are simply as important as the quality of the product. You can feel the luxury and elegance of premium products straightaway from the quality of the packaging.
Selecting suitable materials such as paper, metal, glass, wood, pulp, and cloth is crucial for your packaging designs that feel good and are sustainable. Consumers strongly favor eco-friendly and sustainable material packaging now. This will improve the product’s hardship tale and make your product more relatable to your consumers.
