That Will Boost Your Sales and Customer Engagement

Customization of anything adds a personal touch and makes it unique. Packaging is no exception. The importance of customized packaging increases manifold during festivals. This is because it helps to create a festive feel and adds an extra touch of cheer to the customer’s shopping experience. In fact, the Indian calendar is packed with festivals and occasions. In this way, brands can leverage custom packaging solutions to increase sales and customer loyalty. However, not all festivals or occasions may suit your brand. Thus, it is imperative to understand which festivals and occasions resonate with your brand.

For instance, if your brand is associated with luxury and sophistication, then special occasions such as Diwali or Mother’s Day might be better suited than festivals like Holi or Raksha Bandhan. Brands can also make the most of customized packaging by designing it according to the season. For example, the packaging of a food product could feature brighter colors and floral patterns during springtime, and more muted tones and wintery designs in the colder months.

Let’s take a look at the benefits of customized packaging for festivals or seasons provided by Packman Packaging, India’s top manufacturer of customized corrugated boxes.

·       Sense of Exclusivity: Custom festivity boxes or seasonal packaging creates a sense of exclusivity and makes the customer feel special. It creates a sense of urgency and encourages customers to purchase items before they are gone. This in turn boosts sales and increases customer satisfaction. Additionally, it provides a more personalized and memorable experience for buyers. For example, during the holiday season, businesses often create special gift boxes or offer limited edition items that are only available for a short time, which can help to draw in customers.

·       Experiment with ideas: Festival season is the perfect time for experimenting with your ideas. If you want to do a quick survey of a newly launched product with innovative packaging, then this is your best chance. You can test the product in a real-world setting, get feedback from customers, and incorporate necessary changes if needed. All this with minimal investment and risk. For example, a small business could test out a new food item or beverage at a summer festival, and adjust the recipe or packaging based on customer feedback.

·       A Makeover: Seasonal packaging adds a new look to your old product. Changing the packaging can also create a sense of novelty and excitement and attract more customers. This can help to boost sales and increase the brand’s visibility. For instance, a leading beverage brand has used seasonal packaging for years, creating special designs for summer, fall, winter, and spring that have become collector’s items for their fans.

·       Strengthen the bond with customers: Seasonal packaging strengthens the bond with customers. People tend to get excited when their favorite brands launch new packaging designs for holidays or other special occasions. It creates a sense of nostalgia. They feel emotionally connected to the brand and come back to buy the same products again. It’s also a great way to stand out from competitors and attract new customers.

Now that you know all the good things about seasonal packaging, you have no reason to not take advantage of this marketing opportunity. Get creative and make sure your packaging stands out from the competition. Invest in seasonal packaging and start seeing the rewards.