The packaging industry has undergone a paradigm shift due to the rise of online shopping. Today, the packaging is not just a pretty-looking box, it is a way to build and market your brand.
The fact that consumers have to make a purchase decision without being able to ‘touch and feel’ the product is a huge challenge for the e-commerce packaging market. From storage to transport to environmental concerns, packaging companies need to think about various factors before taking any major decision that would impact the sales of the company.
Whether it is custom packaging or sustainable packaging or packaging design, Packman Packaging Pvt Ltd, a top packaging manufacturer for e-commerce businesses in India, shares 5 ways packaging can boost online sales.
Packaging design: Unlike in-store retail purchases, customers miss out on the touch-and-feel experience when they shop online. A good packaging design will create a good first impression as that is the first point of contact between the customer and the brand. From bright colors to bold fonts, creative graphics, etc a well-conceived design can not only grab the customer’s attention at the first glance but also builds the brand image. An attractive packaging design boosts online sales.
Packaging materials: In online shopping, the sale happens first and it takes several days for the product to reach its destination. Thus, it is important to ensure that proper packaging is done so that the customer receives it in mint condition. Since e-commerce packaging travels through a number of touchpoints, it is imperative to choose the right material keeping in mind the size and functionality of your package. With sustainable packaging materials like kraft paper, recycled paper, shrink films, skin packs, and clamshells, the brand can satisfy its eco-conscious customers and increase online sales.
Personalizing: Make the customer feel special by adding a personal touch to your packaging. Every brand has a story to tell. The packaging can act as your brand’s spokesperson thus connecting the customer with the brand. It doesn’t cost anything extra to add a ‘Thank You’ card to show gratitude to the customer for trusting their brand or include personalized samples keeping in mind the customer’s preference. This will not only create an amazing unboxing experience but also create customer loyalty which will boost online sales.
Encourages repeat purchase: Good packaging differentiates your brand from your competitor. This fosters brand loyalty which results in repeat purchases which in turn generates more revenue for the business.
Unique unboxing experience: A creative packaging idea will not only create a buzz on social media but will create a memorable experience for the customer. An attractive package will have a better chance of being photographed and shared on social media. This will be like a free advertisement for your brand thus encouraging more website traffic and increasing online sales.
Bottomline
Packaging plays a crucial role in the e-commerce market as customers don’t just buy products, they buy experiences. Thus, good packaging is as important as the product itself.
