E-commerce is a tough competitive industry today and the only method to remain on top is to separate yourself from the rest of the companies by showing uniqueness. In order to increase your brand presence, you have to make it more noticeable. Uniqueness is an admirable quality and it assists the brand stays in people’s memory. This uniqueness of a brand is measured by its originality.
The more people recognize a brand the better they tend to lean forward to it while making a decision to select a brand.
Mr. Gaurav Jalan, Founder, and Director of Delhi’s finest packaging company Packman Packaging Pvt Ltd tell about increasing your brand presence with customized packaging.
Why Packaging Is Significant
Packaging creates the first impression of your brand to its customers. The first impression is highly critical while trying to enhance the positive image of your product’s brand. Customers perceive it as a sign of respect when the company safeguards the integrity of the item being shipped.
Packaging must be done with care and the material being used has to be selected based on the characteristics of the product being packed. It augurs well for the brand’s recognition when the packaging is customized to present the image of the brand in every aspect.
Customizing the packaging needs printing the brand’s logo and its colors over the entire packaging and sealing tape. It is a relatively less expensive marketing method that advertises the product straight to its customers. While customizing the packaging it is also vital to select the packaging material wisely. For instance, fragile products might need an additional layer of bubble wraps to protect them from cracks and breakages. Sensitive documents will need an extra protective seal and a transparent layer to easily pass through security passages. Big heavy things might need packaging with tough physical qualities to protect the material from getting damaged.
Customizing the packaging too will differ depending upon the product. While printing the brand’s logo on transparent packaging it needs to be noted that it does not affect the visibility of the item that is inside.
Besides printing the brand logo and name, you can also add the contact information and a catchy tagline to get the buyer’s attention.
Reasons You Should Customize Your Packaging
· It makes your brand image more noticeable.
· Less expensive and more impactful marketing technique.
· Interacts straight with the customers.
· It creates a good first and lasting impression.
· Showcases the brand’s uniqueness which is always liked by the customers.
Mr. Gaurav Jalan is the Founder and Director of Packman Packaging, one of the largest Indian packaging company that has been serving some of the world’s eminent technology, pharmaceutical, retail, fast-moving consumer goods, food, courier, publication, Jewellery, fashion, e-commerce organizations for the past 30 years.
A brilliant academic, a good graphic designer and a graduate from India’s top management institutes, Mr. Jalan is a visionary businessman and an eminent spokesperson on matters related to the Indian Packaging industry. He has witnessed and as well as participated in the growth process of India’s packaging industry’s that was few billions dollar market in 2010, grew into USD 31 billion in 2015 and is expected to turn$72 billion by 2020.
Under the leadership of Mr Gaurav Jalan, Packman.co.in (Packman’s official website) became India’s first e-commerce store for packaging solutions in the year 2002 (5 years before Flipkart was launch).
In years 2003-2005, when the majority of Indian packaging companies were primarily focused on their revenue and operations, Packman under Mr Jalan’s leadership has started using eco-friendly and recycled packaging raw materials.
Today, Packman Packaging manufactures more than one lakhs of corrugated rolls, corrugated boxes, high quality bubble sheets, safety/courier bags and more from it state of art manufacturing unit, located in Delhi NCR region. The manufacturing unit uses some of the world’s most advanced packaging material manufacturing machinery with world’s best printing technology that ensures Packman’s customers get fast and efficient delivery, high-quality brand representation through their product packaging.