From the initial appearance, the packaging design process seems pretty straightforward.
Form a structure, add an illustration and add some colors and text. Great! your design is ready.
If only it was as easy as it sounds.
Mr. Jalan says packaging design is a complicated method that needs technical skills, strategic analysis, and creativity to deliver a winning design that stands out from the rest and ends up in consumers’ shopping baskets.
Through this blog, Mr. Gaurav Jalan, Founder, and Director of Packman Packaging Pvt Ltd which is India’s leading Packaging Design Company shares key steps to consider for packaging design.
Product Briefing
During this process, the business forms a communication with a prospective package design company and provides an introduction. It includes the industry they belong to, the kind of products they have, their advantages, the type of customers they are selling to, and the manner people are buying the product. The business also gives specific requirements. Specifically, if the product represents a brand, then the business must provide key branding elements such as colors, fonts, logo, messaging, and more.
Good Research
The research phase will assist your designers to finalize their decisions and inform their strategies to form a winning design. A good research will provide critical information on the competitor’s strengths and weaknesses, their strategies as well as the customer’s needs, wishes, and purchasing drivers.
Conceptualizing
Once your designers frame the product specifications, review your rival products and determine the buyer’s needs, the concept design stage can start. The next step to take is to think of all the elements such as identity and positioning that present your brand to make sure the design aligns with its identity and appeals to the ideal consumer. During this process, these experts will combine their creativity with their technical acumen to deliver concepts that they, later on, submit for selection.
Design Review and Refinement
With some concepts created, you can now go using these and provide feedback. You as a client can request alteration in terms of colors, fonts, imagery, and other elements so that the final design meets your needs. Then, designers will polish their act to make sure their artwork aligns with your brand identity and makes an emotional connection with the consumers.
When the finalized design is approved, it is a moment to bring the packaging into reality or print it. For this procedure, you may need to consider the assistance of a good and professional printing company.
Market Launch
Launching a new product into the market is the most exciting step of the packaging design process. Here you have to prepare yourself for several aspects including how you will provide your product and how you will display it. Make certain you plan all the things in advance so that this step goes smoothly and you avoid stress.
Post-Launch Feedback
Post the product release you are required to collect feedback from the market and your customers to understand how the product is performing and how fruitful its package design is. You can do this through online surveys where you can add questions regarding the product’s acceptance along with sales.
About Packman Packaging
Packman Packaging is one of India’s largest manufacturers of corrugated boxes, corrugated rolls, bubble rolls, bubble pouches, courier bags, POD jackets, duct tapes, e-commerce shipping bags and more.
Packman Packaging’s online eCommerce packaging supply store is a dedicated one-stop solution for every packaging need for every kind of customers. Whether you are a startup or operating an online business that needs an ongoing e-commerce package supplies or a manufacturer that ships products all over the world, Packman Packaging’s online store can help you with your requirement of quality packaging material, printing customized logo on packages, and on-time delivery at your business address.
With PAN India delivery, customer helpline support, best discount offers, hassle-free product replacement and on-time delivery services, Packman Packaging store is India’s first preference for online packaging purchases.
