When creating fragrances, the perfumer focuses on creating an experience that excites the olfactory senses – an olfactory delight – if you will. This is essential because it is the first thing a consumer notices while buying perfumes or colognes. However, it is not merely the pleasant smell that makes a difference. Exciting other senses besides the nose could truly level up your perfume as well as your brand.
One method to do this would be to focus on the visual senses. It includes the bottle, your perfume comes in and the packaging used to hold the bottle. Creating an unboxing experience makes sure your customers are delighted with their purchase even prior to test the fragrance.
A few eminent perfume brands have employed this principle to make inspiring packaging designs as explained by India’s top perfume and luxury product packaging manufacturing company Packman Packaging.
A France-based perfume brand
An eminent perfume-making company in France was one of the first perfume the company launched. They utilized a rigid box having a separate base and lid along with a custom insert to package their product. The insert holds the bottle in place and prevents damage or breakage during shipping.
They also creatively included a slot to hold a card. This lets the customer see all the items in the box without having to particularly, look for the card.
The box has the print of the flower Magnolia, which has inspired the fragrance and keeps with the theme of the brand that particularly makes flora-inspired perfumes.
A Kuwait-based perfume brand
Who says perfume packaging requires to be complex and intricate looking? A Kuwait-based perfume brand employs the idea of simplicity. They selected to use a folding carton box having print on the outside. These boxes are easy to assemble and lightweight, making them excellent for shipping in bulk.
The box is printed on the exterior, giving it an extra punch of color and appeal. The label matches one of the boxes, making it simpler for them to package. Such boxes are great for display on shelves and enhance exposure to the branding material so that customers are able to identify the brand and the perfume of their preference quicker.
Another French perfume brand
Maintaining the brand value of organic and natural alive in their packaging, a French company decided to go for the humble kraft mailer box with simply their logo printed on it. This kind of boxes come with their own set of advantages. Majorly, it makes it simpler to use the same box to pack all your products instead of placing separate orders for different kinds of perfumes.
A prominent French perfume company uses a custom sticker with all the information mentioned on it to secure the box. Inside the box, they make a good use of tissue paper to hold the bottle in place and prevent breakage.
Kraft mailer boxes are also highly eco-friendly and generally, don’t include any plastic (for instance, lamination), which means they can be comfortably recycled. If your packaging is making use of soy-based or water-based ink, the box can also be composted.
A top Indian perfume-making brand
An Indian perfume brand is unique in the manner the perfumes are created. The perfumers are visually challenged people who use their strong sense of smell to make amazing fragrances. This brand of perfume keeps this uniqueness alive even in its packaging. Not just do they include product information in braille, but also keep the sense of purity alive by creating minimalistic packaging.
A foldable box bearing a tear strip is used to package their perfume, which is enclosed in another rigid box. This double layer of packaging makes sure safety during transportation, and customers are also provided the sense that their perfume is properly packed.
Once the box having the tear strip is discarded, customers can continue to use the rigid box inside to store the perfume as opposed to keeping the bottle out in the open.
