According to India’s Top Pizza Box Manufacturer Packman Packaging
Can you hear the sleigh bells ringing, and the carols playing? We’re finally in the holiday season. It’s time for some cakes and cookies, pies and puddings, and some delicious, mouth-watering pizza. Whether it’s carry-out, delivery, or leftovers, the humble pizza box has a lot to offer.
When operators do not bother making a statement through their boxes (other than “Pizza”), they miss out on a bevy of possible benefits that a smartly designed box could provide: connecting customers with the brand, boosting social media engagement, promoting return visits, and providing a point of differentiation for the pizzeria.
The big brands, unsurprisingly, have tapped into this tool. A top pizza brand’s box presents a feast for the eyes—fun stats and facts, subtle advertising, and games all jostle for space in a dynamic, visually appealing design. Another pizza brand used its box to drive customers to its website and tell the story of its “better ingredients.
How are your pizza boxes serving you? If they are just more than a cardboard vehicle for your pizzas, look no further than these ways you can boost their appeal and your bottom line as shared by Packman Packaging Pvt Ltd, pizza packaging box manufacturer, and supplier for India’s top pizza chains.
Alter it up
An eminent pizza brand, having five locations, each box struts its own personality. Though the company logo features perfectly on all of them, different colors and designs are used for the party box, each pie size, slices, subs, and wings. “The large box is so prettily designed—a local artist drew the picture—you can frame it, while the party box is more fun-looking. It’s something a little different that sets the business apart, and with the volume they do, there is not any additional cost to have various styles for each box.
Similarly, another Pizza company seeks to target its audience of college students and form an element of surprise by having a one-of-a-kind box art by talented staff members. From time to time, pie slingers choose a box at random to adorn with pizza-related puns and artwork, then it posts a photo of the box on its social media account, encouraging the receiver to post their own photo with the box on social media. Then, each holiday season, the same pizza company holds an annual secret gift delivery program, where one box each week is illustrated having festive artwork and sent with a gift card to the lucky winner, boosting a return visit from the receiver.
Initiate a conversation
Another top pizza company in Texas uses its boxes to subtly market its business in a light-hearted way. “We try to keep marketing elements, including our pizza boxes, conversational vs just stating facts, so, for instance, they would highlight how their staff gets up in the morning to make fresh pizzas. That makes customers feel not marketed to, but linked to the business, making them want to be a part of it.” By telling the story—how you use fresh or seasonal ingredients, the history behind the secret sauce recipe, or reasons for community involvement or eco-consciousness is essential to you—customers get a close-up look into the human beings behind the brand, letting them forge a stronger connection.
It also uses its boxes to continue that conversation, soliciting customer comments so people feel engaged with the brand. Each side of the box has its logo, name, and contact info, including social media, website, and email address. It tries to tie it back to social media or the website, making the content familiar and giving them a reason to contact them, like promos or inside info.
Enhance the fun factor
Including some humor, fun facts, or games in your pizza box further boosts customers to engage with this oft-untapped marketing tool. “One of the important targets of any marketing effort is to have the brand’s name in the mind of the customer for a long time and keep your audience viewing the brand for longer periods. A fun board game on the pizza box; unique, interesting, and amusing facts; or pizza-related quotes from well-known personalities makes sure your customers spend more time viewing your pizza boxes.
Discount intelligently
You can use your pizza boxes to offer discounts—but it is wise to have a plan of the counter for gauging their success. By including a branded link on the pizza box to boost traffic online, keeping the links short, memorable, visually attractive, and, most essentially, trackable. You can form a different link for every pizza box design to tracking the number of visitors coming to your site from each one, or even add UTM parameters (tags added to your URL) so that the traffic your pizza boxes drive will be visible in your analytics. Using branded links allows you to know if your pizza box marketing is functioning, and you can always edit the destination URL. So, if you include a branded link you can redirect this link to your latest weekly deal without requiring reprinting boxes.
A particular brand uses a more traditional method, taping a menu to each box or bag that leaves the customers often with bounce-back offers through discount coupons.
