Product packaging is not just the outermost layer of any product. It is the first thing that customers see irrespective of whether the purchase has been made online or in-store. It is not just mere eye candy, but a true representation of your brand. When it comes to product packaging design, looks do matter. What’s inside the box is as important as what’s outside the box. Because, no matter how good the product is, a poor packaging design is definitely going to affect the overall sales of the company.
Let’s learn why product packaging design is undoubtedly an investment and not an expenditure for any business today from Packman Packaging Pvt. Ltd, India’s top corrugated box manufacturer.
- Creates brand identity: Whether it is a new product or an existing one, every brand has a message to convey to its target audience. A good packaging design with impressive graphics, an attractive logo, and bright fonts that support the brand strategy can help engage consumers and differentiate a brand in today’s overcrowded markets. Your brand should be able to speak for itself. As a result, customers can easily identify the brand on their next visit. A great brand with a strong brand identity will add long-term benefits to the business.
- Establishes brand loyalty: Effective product packaging builds a relationship between the brand and the end-user that lasts even after the sale has been made. For instance, the way products like soap or shampoo are packed will impact how the brand is perceived every time the product is used. Is it easy to open? Is it good to look at? A positive user experience establishes brand loyalty thereby increasing profit on sales.
- Boosts sales: Sometimes the elements of packaging like bright images, texts, etc. impress customers so much that they end up buying a product that they have never thought of buying earlier. Customers are willing to pay more for sustainable packaging design which is a great return on investment.
- Recurring customers add to business profit: A unique packaging design creates a great first impression that lasts for a long time in the minds of the customer. This helps both attract new customers and maintain relationships with existing ones. This is the best way to maximize ROI (Return on Investment) and beat the competition.
- Yields greater ROI (Return on Investment) than advertising: Sadly, many companies spend much more money on advertising than on packaging design, thinking that advertising will bring them more profits. However, when products are displayed during advertising, they fail to create an impression on the customer due to bad packaging. Sometimes, just for the sake of creating some buzz, many companies redesign their packaging which affects consumer perception as they are emotionally attached to certain packaging designs thereby suffering substantial losses. Thus, it is clear that packaging design can yield a far greater ROI than normal advertising when done correctly.
Conclusion
In a nutshell, a good packaging design with sound marketing strategies that deliver the brand message is an investment, not an expenditure.
