August 12, 2019
The Art of Packaging a Bottle of Scotch Whisky the Right Way
Gaurav Jalan, CEO & Director, Packman Packaging“Whiskey, like a beautiful woman, demands appreciation. You gaze first, and then it’s time to drink.” ― Haruki Murakami, Good scotch whiskey is not just about taste, it is more about the story, tradition, heritage, legacy, and social value that the brand translates. And, when a customer looks that bottle on a duty-free or a retail store, the alcohol manufacturer is responsible to tell the brand story through its cardboard cylindrical packaging. Yes, composite and cardboard cylindrical packaging plays a vital role in the business of alcoholic beverages. The Whisky bottle […]
