Ecommerce packaging usually refers to packaging that is used to ship the products directly to the customers.

With the e-commerce sector rising because of the pandemic, shipping boxes are now becoming a vital cog of the unboxing experience for several consumers. Mr Jalan says multiple brands are now taking this opportunity to display their creativity and brand identity by fully customizing their shipping boxes to stand out from the crowd.

When looking at what exactly e-commerce ready packaging is, there are a few separate elements to consider. The major thing to consider when opting for e-commerce packaging is how well it will safeguard your product. After all, is not that the sole purpose of all packaging?

Mr Gaurav Jalan, Founder, and Director of Packman Packaging Pvt Ltd Delhi’s top manufacturer of Corrugated boxes for the e-commerce industry say, you will want to package your products in durable materials.

Having said that, e-commerce ready packaging is particular to your product and the journey it will endure.

E-commerce packaging is as huge as ever but conceptualizing your product’s packaging could be nerve-wracking, particularly if you lack design experience or do not know what your choices are.

Let us take at some of the primary reasons for opting for e-commerce ready packaging.

Protection

The core reason e-commerce ready packaging is vital is because it safeguards what you are trying to sell, which in essence, is a quite simple objective. Shipping and distribution would be a stress-free process for your business, and you would have a slew of happy customers that receive their products undamaged and ready to be used.

Further, well-protected products lend significant value to your brand. There is no risk involving refunds and exchange, and it makes a strong impression that serves your brand good overall.

Marketing

From a marketing viewpoint e-commerce, ready packaging gives plenty of return if you make the proper investments.

Through the proper design, you can make a meaningful unboxing experience for your customers that they will always remember which is crucial for building brand equity with customers. The correct e-commerce packaging will eventually be your differentiator and assist customers to distinguish the products from monitor screens to their homes. It primes them for the brand’s item itself and develops a sense of excitement.

Eventually, all of this will serve as vital components in forming a genuine and long-lasting association with your customers.

Rules for international safety transit association

Packaging products that qualify for either ECR or FFP certification need to pass tests that simulate the impacts of a single-parcel delivery system. Specific e-commerce giant’s own packaging certification lab tests products following the International Safety Transit Association’s (ISTA) 3A and 3B standards.

Procedure 3A looks for packaged products found in parcel delivery systems that weigh 70KG or less. The test is made for four separated packaging types that are usually, distributed individually, either through the air on the ground.

These kinds consist of small, flat, or elongated packages. The test replicates how individually-packaged products are shipped via parcel delivery systems. Procedure 3B tests products that are delivered by trucks and transported to various locations.

To pass, items should be able to bear with shocks and impacts, random vibrations while holding a heavyweight or fork-lift handling. Besides this, the packaging might also be tested on how it reacts to several atmospheric conditions.

Once a package is certified as either ECR or FFP it does not need recertification as long as its materials and components stay unchanged.

If this does happen, the updated product should be retested to make sure these revisions do not negatively affect its packaging performance.