People have been using types of resealable packaging for more than a few hundred years.
We have known reclosability is essential to buyers for decades.
Today, flexible packaging is witnessing impressive growth, and there are several options for making this kind of consumer product packaging resealable.
If you are still, on the lookout about whether investing in resealable packaging is worth it, think of your end-users. They will appreciate it, and they will show their appreciation by becoming loyal to your brand.
Here in this blog reasons shared by Mr. Gaurav Jalan, Founder, and Director of Packman Packaging Pvt Ltd India’s top manufacturer and supplier of resealable zip pouches why your customers simply love flexible packaging with resealable closures.
Extends Shelf Life
What buyers see as the topmost benefit of resealable packaging should be no surprise. People love how it keeps their food fresh, preserving it and possibly extending its shelf life.
Food items last longer and taste better when they are packed that uses a zipper or slider. Even on items that may have a substantial shelf life without a closure, like chocolate, people still feel as though reclosability affects the freshness of their food.
Closures such as zippers and sliders are commonly found on products such as deli meat and cheese. They are also suitable for standup pouches. However, buyers are starting to expect this convenience on all kinds of products. Reclosable packaging could keep cereal and chips crispy rather than becoming stale, prevent frozen foods from getting freezer burn, and also, help keep dog food fresh.
Reduces Waste
A lot of waste gets created daily. While many people are becoming more concerned about their impact on the environment and wish their purchasing decisions to help their belief in cleaning up the planet. This is specifically, true among Millennial shoppers, who are now one of the fastest-growing consumer groups.
Resealable packaging not just means less food waste in a home, it can also reduce waste from secondary packagings such as storage bags, foil, or plastic wrap.
Lends Value
Do not forget, your packaging is an integral part of your product. Improving the package could convince consumers that what you are offering is worth their hard-earned money.
Some market survey suggests, resealability is the second-most important feature of flexible packaging.
Interestingly, some positive factors of flexible packagings, such as product life and being easy to open, can also be attributed to the right sort of closure. Some studies found the typical consumer is willing to pay a good 14% more for products in resealable packaging.
It Sets Your Brand Apart
If you are a frequent visitor to supermarkets, you know that consumers are facing an overwhelming number of options. People encounter several varieties of nearly every sort of consumer-packaged goods and it’s mind-boggling.
So how does your brand get noticed amid all those things?
A feature such as reclosability could easily lend your brand an edge over competitors’ products sitting next to yours on the shelf. Shoppers may not be able to taste, smell, or feel the product inside the package until they purchase it. However, when they see a convenient closure, they know they are getting specific benefits straight away. A reclosable package is also a hint to shoppers that there is a higher quality product inside.
Makes User’s Life Easier
Customers are busy. In fact, everyone is busy. Sometimes little conveniences can save time and makes a huge difference.
Searching the entire cupboard for a matching top to that plastic container and trying to get a chip-clip or twist-ties in the junk drawer could be frustrating. When a package contains its own closure, there is no need to look for anything.
Certain, zipper makes a slight popping noise, which lets users know when a pouch has been opened and makes them feel confident it is securely closed. This is a simple way to ensure they do not spill food in the fridge when it is put away.
Sliders are also an easy option, specifically, because they could make your products even easier to seal than traditional press-to-close options. Some packaging studies in the UK and Germany shows consumers there prefer sliders by a good majority.
