If the past two years have proven anything, it is that no amount of restrictions will reduce people’s coffee consumption. Unable to visit their favorite cafe bars for that regularly (or multiple times a day) several have invested in mastering a perfect cup of coffee from the luxury of their own homes.
This hike in demand for ordering coffee online has prompted several retailers to rethink how their coffee is packaged, and raise the ante as a result. Your coffee packaging is not simply about keeping the beans fresh as they move from your roastery to the customer’s doorstep. Great packaging assists you convey your brand personality and tale — which is important if you wish to make a long-lasting association with your customers and develop brand loyalty.
Mr Jalan, says it is pretty clear to see that coffee brands are greatly turning to more design-forward packaging to make memorable experiences, albeit more on doorsteps these days instead of in-store.
Here are some top packaging trends shared by Mr Gaurav Jalan, Founder, and Director of Packman Packaging Pvt Ltd India’s top packaging manufacturer and supplier for some of India’s top coffee brands that are anticipated to dominate the coffee industry in 2022.
Serenity
Post a chaotic last two years, buyers and businesses alike are looking for peace and tranquility in all aspects of their lives. In 2022, one will see coffee packaging embrace that sentiment, mixing light and calming hues with a simple copy and understated typefaces. The aim of this packaging design style is to make a comforting and pleasant experience.
Y2K aesthetics
You might not immediately think of it when you imagine coffee packaging, but in 2022 it has you thinking again. The Y2K aesthetics of the mid-1990s to early 2000s is re-arriving — not just in the realms of fashion and design but also in coffee packaging design too. This trend is identified by its pale blue and pink neons against silver and white backgrounds, layered using geometric shapes to lend an edge. While authentically a futuristic style, it is now somehow nostalgic, making it ironically appealing in the eyes of consumers.
Mischief adorned
After a relatively difficult last couple of years, consumers are ready for some fun mischief, and playfulness. This is being seen in several big design trends for 2022 and none more so compared to packaging, where one is witnessing more and more designs that are the reflections of childlike impishness.
Color layering using cut and paste
Regarded to be 2022’s take on the all-loved collage, cut and paste color layering, is one more design trend that is perfect for coffee brands eyeing to tap into the environment-conscious market.
In 2022, one is seeing more stress on the layering of colors and geometric patterns ripped paper impacts, and raw textures forming the essence of recyclable materials. Quite like the art of collage in usual, the probabilities are limitless — and the beauty of the trend is it could be as subtle or vibrant as feels perfect for your brand.
