And 5 Authentic Ideas To Do It, According to Packman Packaging
Are you putting your entire efforts into improving your marketing strategy but your sales aren’t going up? You are unsure, what else to do?
If this is the situation you are in, read this blog from India’s top packaging manufacturers and suppliers of corrugated boxes to top e-commerce companies Packman Packaging carefully shares some tips and explanations in order to boost your sales and how improving your packaging will help.
What is Packaging? Why is it so essential?
Packaging is not any more than the way you just wrap your products so that they get to the buyers in perfect form. This is a right definition but is not the complete one. Product packaging is also a manner of amazing your customers and leaving a good lasting impression.
There are usually 3 separate aspects of packaging they are:
- Functional – the purpose of the product.
- Sensorial- what the buyer feels once they grab it.
- Emotional – how the purchase affects them emotionally.
All of these also apply to packaging too. When a product in great packaging reaches them, the customer will assume how the box is actually like, what it would be like and does it include anything else apart from their product. These are all sensorial aspects, perhaps the product inside is an expensive one and good packaging will only cheer them more. You may have seen plenty of unboxing videos.
Great packaging is entirely about emotional aspects and it reflects good emotions that made a buyer to purchase a specific product. So, if you want to woo your customer and possibly increase sales, follow the given things:
Personalized
A nice handwritten text, a small gift depending on the customer’s likes. There might be plenty of information about your customers that they themselves give you, use that information in an attempt to personalize their order.
Even a good sticker, a phrase or any little detail often has a very positive effect. You can easily have personalized packaging without any investment.
For online shops that are just starting, or simply stuck with sales, it is an excellent opportunity to improve the emotional aspects at virtually no extra cost. A nice-looking handwritten thank you note is enough to make your customer feel special and perhaps a gentle way to receive another order from them soon.
Packaging to delight
It is a usual thing for luxury products that provide more importance to the sensorial and emotional dimensions. Can you imagine buying a six-pack of your favourite luxury drink?
And all of this sits on top of a warm base of wood shavings, along with few ingredients. How many of those ingredients are essential to enjoy a drink? Perhaps none of them, but they make the act of having a drink seem like a royal ritual. It is called a premium product and the packaging helps that goal, to delight.
Ecological and sustainable
Being green is now a fashion. With plastic bags being banned in several countries, opting for ecological packaging is no longer a choice, but an obligation. It also provides you with an opportunity to reach clients and enhance their experience.
Have a look at how a certain brand uses sustainable packaging as a commercial argument. It is not mandatory to change everything about your packaging, but you can take several of these green ideas while you explore, into account. You will enhance your brand image without any huge effort.
Corporate
Imagine when you purchase something, the delivery guy hands it over to you and you take a first glance at it, what makes you feel better? Having a generic box with nothing or a box having the logo of the company?
Corporate packaging simply tries to add identity to the package. From the moment when your customer has it, the company is on the customer’s mind. It must be clear what is inside and immediately evoke the emotions that made them purchase the product.
Those few seconds post the moment they receive the package are vital to locking in future sales and for clients to recommend our brand. If you are just beginning out and could not afford a box with your logo, try having a stamp or a sticker. It is not as glamorous, but it will do the task.
Minimalist
Have you ever opened a white smartphone box from an eminent brand? It is hard to transmit emotions with words. A box that has only what you need, perfectly organized, all the things flawless white, you know you are opening a box of jewels.
That takes the concept of minimalism to the max: it has the entire thing it needs and needs everything it has.
The design of the box is well-studied to the millimetre and it is like that for a purpose. Actually, if you ever tried to put everything back into the box, you would perhaps have difficulties.
Reaching this level is for that eminent smartphone brand, perhaps a few others, but it can assist you to realize just how vital good presentation is to customers.
